By Adam Williams, Finance & Governance Correspondent

12th May, 2023 | 7:00am

Revealed: West Brom to bank £13m windfall as landmark new deal agreed

West Brom will likely earn over £13million in TV revenue from a single Championship season when the new broadcast deal kicks in from 2024-25, Football Insider analysis shows.

The EFL agreed a landmark £935m arrangement last Friday (5 May) with Sky Sports, who have now held the rights for over 20 years.

The new deal will see 1,000 matches throughout the Championship, League One and League Two broadcast every season until 2029-30.

That means over seven times as many matches will be aired by Sky, with exactly half of those in the Championship.

The EFL claim that the new deal will lead to an upswing of 46 per cent in media income for clubs in the second tier, where West Brom will remain next season having missed out on the play-offs on the final day of 2022-23.

The Baggies will still receive parachute payments next season, which drastically skews their media income in their company accounts.

But if not promoted next term, West Brom will be subject to the same financial distribution regulations as the rest of the league in time for the start of the lucrative new TV deal in 2024-25.

Each club currently receives a £4.5m distribution payment, £2.5m equal share of broadcast revenue, and facility fees for each time their matches are broadcast live – £100,000 for a home game and £10,000 for away.

Our analysis has found that Albion would, under the terms of the current deal, earn around £9m per season in broadcast cash.

A 46 per cent increase would see that figure rise to just north of £13m per season under the new and improved Sky deal.

An industry source told this site on Tuesday (9 May) that Sky are also planning to introduce several more interactive elements to their coverage in order to add value and depth to the new deal.

The extra cash is much needed across the division but perhaps nowhere more so than at the Hawthorns, where owner Guochuan Lai’s management has plunged the club into a financial crisis.

The Chinese businessman is not expected to repay a £5m loan paid to himself from the company purse, and the club has now taken out a £20m loan with a high interest rate in order to cover costs.

A fire sale of players is expected in the summer.

In other news, industry slams “disingenuous” West Brom amid £5m Guochuan Lai twist.